Madison Mutual Insurance Company
Carrier website links, underwriting access points, mapped product lines, and appetite notes in one place.
This appetite summary is only a guide. Confirm eligibility, submission requirements, restrictions, and binding authority directly with the carrier or underwriter before relying on it.
Carrier appetite summary
Operational scope - Regional mutual writing personal and small commercial lines in IL, MO, WI, and IN; Indiana support and manuals are centralized on the Indiana Agent Resources page. - Indiana-specific manuals currently listed (with recent revision dates) for: BOP, Umbrella, Homeowners & Dwelling, Personal Auto, Farmowners, plus an updated "IN Homeowners Manual 2.2026."【([madisonmutual.com](https://www.madisonmutual.com/agent-resources-indiana?utm_source=openai))】 Preferred / target business – Home & Dwelling (Indiana) - Standard to preferred owner-occupied 1–2 family dwellings in Indiana, written via the IN Homeowners Manual (most recently updated Feb 2026) and related IN Homeowners & Dwelling Manual (Apr 2025). Expect appetite for well-maintained primary residences with typical limits and normal liability exposures. - Dwelling/rental risks are written out of the dwelling section of the "IN Homeowners & Dwelling Manual 4.15.25"; likely targeted toward 1–4 family non-owner-occupied dwellings in good repair with standard fire and liability hazards only. - Enhancement options and extended coverages are promoted on the public Homeowners page (replacement cost, scheduled personal property, water backup, equipment breakdown, earthquake, watercraft, and built‑in identity theft restoration), indicating a focus on middle-market homes that qualify for optional endorsements and higher coverage limits.【([madisonmutual.com](https://www.madisonmutual.com/home-owners?utm_source=openai))} Other key lines – Indiana - Personal Umbrella: Indiana Personal Umbrella Manual (8.15.25) governs appetite and required underlying limits. An additional IN Personal Umbrella manual PDF shows underlying liability minimums (e.g., at least $250,000 / $500,000 BI and $100,000 PD or $250,000 CSL for auto; $250,000 single limit for homeowners/farm; higher limits for larger watercraft and personal watercraft; minimum $250,000 single limit for rental properties, etc.). If Madison Mutual is not the primary carrier, the minimum underlying is $500,000.【([madisonmutual.com](https://www.madisonmutual.com/agent-resources-indiana?utm_source=openai))】 - BOP / Small Business: IN BOP Agent Manual (07-15-2025) and BOP Quick Reference Guide indicate an appetite for small business property and liability accounts within filed classes, with a quick reference for eligible classes, limits, and common exclusions/restrictions.([madisonmutual.com](https://www.madisonmutual.com/agent-resources-indiana?utm_source=openai))} - Personal Auto: IN Personal Auto Manual (10.15.25) governs private passenger auto eligibility, vehicle/driver restrictions, and surcharge or tier rules; likely tied to preferred personal lines accounts also placing home with Madison Mutual.【([madisonmutual.com](https://www.madisonmutual.com/agent-resources-indiana?utm_source=openai))} - Farmowners: IN Farmowners Manual (10.15.25) controls eligibility for farm residences and incidental farming operations; Farm Coverage Checklist is provided to help agents capture exposures and confirm insurability.【([madisonmutual.com](https://www.madisonmutual.com/agent-resources-indiana?utm_source=openai))} Geographic notes - Company markets in Illinois, Missouri, Wisconsin, and Indiana. Indiana-specific forms, manuals, and resources are segmented on the IN Agent Resources page, indicating that appetite and rates are state-specific but broadly focused on Midwest property risks.【([madisonmutual.com](https://www.madisonmutual.com/?utm_source=openai))} Submission / underwriting process – agents - Indiana Agent Resources page functions as the operational hub: links to all manuals, quick reference guides, FAQs, and commonly used underwriting forms (Agent of Record, driver exclusion, cancellation request, roof/other structure exclusions, mine subsidence, statement of no loss, ACH authorization, one-time credit card authorization, agency update, and checklists). These indicate a largely rules-based, manual-driven underwriting process with specific documented exceptions via forms rather than ad hoc approvals.【([madisonmutual.com](https://www.madisonmutual.com/agent-resources-indiana?utm_source=openai))} - Agent Recruiting page describes Madison Mutual as "easy to work with" and notes that they use needs-based criteria with very little need for separate underwriting approval, implying that if risks fit within published manuals, agents can quote and bind with limited referral, while out-of-guidelines cases likely require underwriter review.【([madisonmutual.com](https://www.madisonmutual.com/agent-recruiting?utm_source=openai))} Restricted / declined characteristics (implied from tools & forms) - Use of separate roof exclusion and other structure exclusion forms suggests: - Properties with marginal roofs or problematic outbuildings may be written only subject to specific exclusions. - Agents should expect inspections and possible requirement of exclusion forms for higher-risk structures or roofs; risks that cannot be made acceptable with these tools are likely declined.【([madisonmutual.com](https://www.madisonmutual.com/agent-resources-indiana?utm_source=openai))} - Driver exclusion form indicates that auto risks with otherwise undesirable operators may be made acceptable by excluding specific drivers; where exclusion is not adequate or permitted, risk may be declined. - Mine subsidence form for Indiana indicates special handling in mapped mine subsidence areas and emphasizes correct selection of optional coverage where applicable; properties with severe mine subsidence exposure could be restricted or require specific endorsement/limits.【([madisonmutual.com](https://www.madisonmutual.com/agent-resources-indiana?utm_source=openai))} - Statement of No Loss often used for reinstatements/basic new business conditions; applicants unable to attest may face restricted terms or declination. Broker / producer notes - Distribution is through independent agents; producer-focused pages stress cost‑effective coverage, strong service, tech‑savvy tools, easy submission, and minimal hard-set underwriting referrals when business fits manuals.【([madisonmutual.com](https://www.madisonmutual.com/agent-recruiting?utm_source=openai))} - Indiana marketing contact is listed on Agent Recruiting page for agency appointment questions, indicating state-level marketing/underwriting support and implying that off‑appetite or borderline risks should be discussed directly with the state marketing representative or underwriter.【([madisonmutual.com](https://www.madisonmutual.com/agent-recruiting?utm_source=openai))} Submission expectations (Indiana practical points) - For new Indiana home/dwelling, umbrella, BOP, auto, and farm accounts, agents should: - Consult the current Indiana manuals (dates shown on resource list) to verify eligibility and rating. - Use quick reference guides for HO enhancements and BOP to structure coverage and ensure risks fall within acceptable classes/limits. - Obtain and submit required supplemental forms where applicable (roof or other structure exclusions, mine subsidence, driver-exclusion, ACH authorization, etc.). - Use checklists (e.g., Farm Coverage Checklist) for complex property like farms. - Refer unusual, borderline, or manual-deviation risks to underwriting/marketing, noting that the carrier markets itself on flexible, "common sense" underwriting but still expects adherence to filed manuals. Note: Specific numeric eligibility cutoffs (age/condition of roof, protection class maximums, vacancy rules, dog breeds, prior loss thresholds, etc.) are contained within the detailed Indiana manuals and are not all visible on the public index page. Agents should reference the latest dated Indiana manuals linked on the Agent Resources page for rule-level detail before binding.